Brand Questionnaire Name * First Name Last Name Email * Phone (###) ### #### What do you feel is missing or not working in your current logo? What prompted you to consider a rebrand now? How would you describe your brand’s personality in 3–5 words? What are your brand values, and how do you want them to come through visually? What are your top goals for this rebrand? E.g. Appeal to a new demographic? Look more professional? Stand out from competitors? Is this a full brand refresh (including voice, strategy, etc.) or strictly visual? How will you measure the success of the rebrand? Are there elements of the current logo you want to keep (colors, fonts, symbols)? Are there specific formats you need the logo to work well in? (e.g. social media, website, signage, packaging) Do you need a logo system? (Primary, secondary, icon, favicon, etc.) What feelings do you want the new logo to evoke? Are there any brands you admire visually or philosophically? Why? Do you have a mood board, Pinterest board, or visual references? If yes, please send us a link! :) Are there any styles or colors you definitely want to avoid? Thank you!
